BYW
BYW位於台中市西區時尚男裝店，主打性別錯置、跳脫「穿搭」主觀框架。
品牌團隊為BYW打造的logo視覺為俐落的中性感，並以大膽的字體排版(typographic)創造整體時尚風格。
BYW 購買的不是衣服,是在購買更多可能性。
When designers of this era started designing gender – Consumers are not just buying clothes, but also buying more possibilities.
The only way you can be elegant is to have a sense of “gender inversion”.
This is the elegant gospel of the new century. To dress like the opposite sex is the most elegant.
➔Client: BYW
➔Art direction: UUU Design Inc.
➔Brand design: Debby Wu, Eryn Hsu, Rei Yao
https://www.byw.com.tw/
圖片來源：https://www.instagram.com/byw.com.tw/
